Parking Industry Exhibition - The Parking Event for 2018

PIE 2018 Seminar Schedule Tuesday

Parking Industry Exhibition 2018 Seminar Sessions

Day Two: -- We look into the parking industry’s future as it looks today – Is the industry history, or simply changing – You listen, you decide.


The Future of Parking is NOW
Tuesday, March 27, 2018

8:00 am – 9:00 am

Keynote:  “Don’t Sleep on Planes” with Zachary Hall

After 10+ years of working and traveling through his work in professional sports and entertainment, Zach Hall put published his first book, “Don't Sleep on Planes." Now he is traveling the world entertaining and igniting conferences educating attendees on Why you don't Sleep on Planes.

Guests can look forward to learning more about "The art of talking to strangers," why "you can never know too many people," "How to grow your networks together," "Don't be a jerk," "The value of following up," and how to embrace your M.A.S.K. (Mindset, Attitude, Senses, Knowledge)." At the end of the presentation, guests will walk away entertained, inspired, and ready to make new connections.

Presented by :  Zachary Hall is an author, sports business professional and community spark plug.


9:15 am – 10:15 am

Human Capital – Have you invested in your front line?    

It’s still pretty common in our world to work with operators whose front-line managers couldn’t build an Excel spreadsheet if their lives depended on it. Companies spend a lot of time figuring out technology at the upper management levels then flip it to marketing to sell to their clients. But sometimes, when it’s time to train and support the technology at the point of service, the plan falls apart.

Presented by : Colleen Niese, The Marlyn Group


9:15 am – 10:15 am

Entering the Court of the Parking Customer King (or Queen)

Join us as we take a deep dive into why the customer experience suddenly truly matters in parking. What does it mean to shift the focus of your business from transactions to relationships? How can you provide an experience so good that you become your customer’s go-to in an era when they have more visibility into their options than ever before? Join Anthony Broad-Crawford, CPO at SpotHero, to discuss how to make your facility an active choice for today’s empowered customer.

Presented by : Anthony Broad-Crawford, Chief Product Officer, SpotHero


9:15 am – 10:15 am

Change – Formerly glacial, now coming at light speed.

From 1950 to 2000, change, if it occurred at all, was glacial. since 2000, it's not that change is finally occurring, but rather that it's really accelerating, to the point that everyone can see, within a decade, new technology arises, get deployed, get updated and get superseded. So, change has been with us but as an industry, we need to pick up our feet.

Presented by :  Michael Bigbee, CEO SPACEEK and Rick Graham, CEO Cornerstone Parking


10:30 am – 11:30 am

MOBILITY Market Dynamics: Demand for Parking May Be Changing but It Isn't Going Away 

A multiplicity of issues seems to face the Parking Industry creating notions that fundamental change or ‘disruption’ is upon us.  Supposed negative short-term outcomes are posited, or implied, by mobility changes when, in fact , these factors/changes will play out over the next two generations.  The modulating demographic influence underpinning parking demand is poorly understood in how it defines today’s market, and even less appreciated in predicting what things will look like in 2045. There may be a lot of talk coming from ‘change agents’, but only a few details are really important.

The goal is to offer facts [about vehicle-use and other modes] that provide context for audience members to reach their own conclusions about trends which will play out for the rest of their lifetimes.  The most amazing finding of these two researchers is that the factors that will dominate the next few decades ARE ALREADY in place.

Presented by : Dale Denda, Director of Research, Parking Market Research Company and Rick West, WEST FSI


10:30 am – 11:30 am

Managing Change – It is becoming job one

The parking industry is enormous, complex and sometimes slow to change.  We need more sophistication in psychology, management, human behavior, etc. to manage the changes that are going to occur. How do you manage change with your employees, your customers, and yourself?

Presented by : Dr. Barbara Chance, CHANCE Management Advisors, Inc.


10:30 am – 11:30 am

Ride Share Programs – Do they cause more Traffic and Safety Problems

Yes, No, Maybe.  This seminar addresses issues dealing with ride-share pick-up locations, drop-off locations, and how they can affect traffic flow and safety. How does this dovetail with Transportation Demand Management and methods of integrating benefits and promotions to promote alternate transportation uses.

Presented by :  Kenzie Coulson, Park City Parking & Fleet Manager, Park City, Utah, Brandy Stanley, Parking Services Manager, City of Las Vegas, Jon Walker, Head of Transportation Policy Lyft


4:00 pm - 5:15 pm

Speed Networking featuring a Wine and Beer Bar!

Come away from PIE with your Address Book filled with resources.  Here’s a chance to meet people who can help you with your parking problems. They are experts, they are vendors, and they are folks who simply have solved the same problem somewhere else. Spend an hour, meet 50 resources.

Hosted by : Marcy Sparrow, Parking Today

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