PIE 2017 will feature a multi-day session for On-Street Parking Management by Paul Barter, Adjunct Associate Professor in the LKY School of Public Policy at the National University of Singapore (NUS) where he teaches on urban transport policy. In addition, Dr. Mark Goulston, bestselling author and speaker, will channel Steve Jobs with his Whoa, Wow, Hmmm, Yes presentation. Rounding out the Keynote presentations will be Barefoot Wine founder and motivational speaker Michael Houlihan as he shares his approach to business that looks at products and services from a slightly different point of view.
“These three speakers will enhance “PIE’s” already stalwart reputation for quality in its educational component,” says Eric Abel, PIE Director. “We are extremely excited to have such superstars on our dais this year.”
Sunday, March 5, 2017
2:00 pm - 3:00 pm
You Can Sell More Wearing a Funny Hat!
In his Keynote: You Can Sell More Wearing a Funny Hat! You will learn:
• Why Fun and Feelings Work
• Why prospects buy with their heart and justify with their brain.
• How to sell the feeling they will have - before you sell the reason they should have it.
• How to keep it light and entertaining – they have to like you first
• How to translate your product or service into feelings
• How to ad humor to your presentation
Leave with a new perspective on your proposition and anxious to apply it!
Michael uses real-life stories from Barefoot’s humble beginnings to bring to life the lessons he learned and make them memorable.
Monday, March 6, 2017
8:00 am - 9:30 am
On-Street Parking Management PART 1: Confront key choices
Update yourself about the most crucial on-street municipal parking choices, both old and new. Time-tested fundamentals of on-street parking management will not be neglected but we will also focus on how the possibilities are exploding for parking data, price setting, fee collection, enforcement and for keeping key stakeholders happy. International and local examples will highlight that there is no reason your city cannot have effective parking management on any street that needs it.
Tuesday, March 7, 2017
8:30 am - 9:30 am
"Whoa!" "Wow!" "Hmmm..." "Yes!" a.k.a. How to Create "Gotta Buy It!"
You will leave:
• Fully immersed in this formula
• Not being able to forget it
• Not being able to ignore it
• Wanting to use it as soon as you get back to your companies
If you're not creating with your ads, "Whoa!" "Wow!" "Hmmm..." "Yes!" in your attention challenged customers and clients, you're creating, "Nah, never mind, pass."
In this keynote, Dr. Mark will share with you the 4 step formula that Steve Jobs unconsciously followed to create fanatical customers, who circled around every Apple Store the day a new product was released, thinking to themselves: "Gotta buy it!”
Wednesday, March 8, 2017
8:30 am - 9:30 am
On-Street Parking Management PART 2: Open wider opportunities
Success with on-street parking management dovetails with numerous other municipal goals and on-street parking failure gets in the way of much more than just parking success. This session connects the dots between on-street parking, the room to maneuver on off-street parking issues and wider municipal policy opportunities. It will argue for a set of “Adaptive” municipal parking strategies (grounded in strong on-street parking management) that help boost a wide range of potential local policy objectives beyond parking, including business district development, traffic management, residential amenity, walkability, housing affordability, and many more.
Adjunct Associate Professor in the LKY School of Public Policy at the National University of Singapore (NUS)
Paul Barter is a transport policy researcher, advisor, writer and trainer. He has expertise in various urban transport topics but, in the last decade, has increasingly focused on municipal parking policy. He was principal research and author of the Asian Development Bank’s 2011 report, 'Parking Policy in Asian Cities'. He has provided parking policy insight to metropolitan governments in India, Indonesia and China as a consultant to several international organizations including the World Bank and GIZ. He has also provided training on parking management and reform in various cities across Asia. Paul is an Adjunct Associate Professor in the LKY School of Public Policy at the National University of Singapore (NUS). Find more of his writing on parking at the Reinventing Parking blog.
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