PIE 2020 Seminar Schedule Wednesday

PIE 2020 Seminar Schedule Wednesday

Parking Industry Expo

Seminars, Trade Show, and Smart Parking Symposium

Wednesday, March 25th




7:00 AM - 1:30 PM


PIE Registration Hours

Outside of Hall H

7:30 AM


Coffee & Danish outside Seminar Rooms


8:00 AM – 8:50 AM


Successes and Challenges of Operating a Portfolio of Urban Garages

Room 27B



Specifically the 20 garage portfolio of the San Francisco Municipal Transit Agency, or SFMTA. We will discuss property crime problems experienced in the past and discuss measures taken to reduce risk of property crime while simultaneously automating garage operations. This presentation will cover technological solutions, design solutions, and operational solutions. We will review results, and discuss ongoing challenges, and future ideas to strengthen the portfolio. Presenters: Ted Graff – SFMTA, Robert Aicardi – SFMTA, Erik Nelson – Walker Consultants


8:00 AM – 8:50 AM


The Key to Promoting Car Pooling is in your Hand

Room 26A



Jessica Britton of PayByPhone and Jacob Greig of Liftango lead a presentation that will highlight the traffic planning and environmental benefits of promoting carpooling, and how technology is paving the way. The presenters will also share a case study of a program at a 75,000 student university campus giving instant parking discounts to verified carpoolers using a carpooling app linked to a mobile payment for smart parking. They will also discuss hwo this creative technology partnership opens the way for future innovation in using smart parking technology to improve transportation systems.


8:00 AM – 8:50 AM


Earn Customers & Have More Fun: What Gamification Brings to the Parking Industry

Room 26B



Chelsea Webster, Calgary Parking Authority takes us on a tour of gamification, a new term built on an old concept: By using natural human instincts like competition and teamwork, organizations can make mundane tasks more enjoyable and likely to get done. This session will cover how to apply gamification in marketing (how to attract customers), in loyalty (how to earn repeat business), in human resources (how to train new staff), and in technology (how to teach new systems) across the parking industry. This session will have a broad appeal as municipalities, airports, venues, universities, and all types of parking operations will be able to apply these gamification concepts to the improve both the customer and employee experience.


8:00 AM – 8:50 AM


Reduce PCI Risk Using These Six Weird Tricks

Room 27A



Brian McGann of Walker Consultants reveals six tricks to provide relief from one of the biggest burdens suffered at pay-parking facilities: the need to be compliant with Payment Card Industry Data Security Standards (PCI-DSS). Put your system on a compliance burning diet! These simple changes to your operation will slim down the time and effort needed to stay safe – with absolutely no changes to your daily intake! He’ll describe the tricks that savvy parking managers are using to be happy, compliant and protected: Do use PCI-P2PE equipment; Do use tokenization; Do read the chip; Do use a level-1 service provider; Do seek indemnification; Don’t get stuck being a level-1 merchant.


8:00 AM – 8:50 AM


The Numbers – Is the Industry on Track, Ahead, or ‘Shudder’ Behind?

Room 25C



Dale Denda leads this most popular session as he delves into the numbers. Is it time to smile, or panic? Dale does the research and tell it like it is. No estimates here, only the cold hard facts. If you care about the future, this is a seminar you don’t want to miss.


9:00 AM- 12:30 PM


PIE Exhibit Hall Open - Hall H

Hall H

11:00 AM – 12:30 PM


Brunch on Show Floor


12:30 PM - 9:00 PM


Exhibitor Move Out

Hall H

1:00 PM - 4:00 PM


Smart Parking and the Parking Experience Symposium

Ballroom 20CD



How do we Work within Smart Parking’s framework while meeting our Customer’s Parking Needs?

This year we are turning the symposium on its head and focusing on how technology can be used, along with excellent customer service and enhanced customer experience to make parking more attractive to the parkers.

Sponsored by Ace Parking, the symposium will focus on whether technology alone can give the parkers a positive experience, or do we need to blend it with smart people on our parking sites to fill our garages with happy parkers.

Traditional goals of technology have been to remove staff from our garages and streets. This half day symposium will explore whether this cost saving activity is truly a benefit to us, or whether it has spurred the Uber/Lyft phenomenon and driven people away from parking and into our competitors.

  • Ace Parking’s Keith Jones will moderate the session and give his vision of the collaboration needed between Smart Parking Technology and the customers, be they on or off street, government or private sector.
  • Roamy Valera, CEO of Pay by Phone will follow with the necessity of humanizing technology to fit the needs of the user, both the actual parker and the parking supplier.
  • Jason Schulz with Verizon Smart Communities will address the changes that take place in cities and the need for accurate data to properly measure parking’s most critical metric, occupancy. Various technologies will be evaluated. Citizens and visitors can struggle to find parking while Parking Managers are not sure if they are pricing and allocating parking efficiently. We will also review new and emerging technologies as we usher in the 4th industrial revolution.
  • Akshay Pottathil, (President) Intelligence Research Institute (IRI), will discuss the “Internet of Threats (IoT) now on 5G” and the future of Transportation/Parking Industry. He has challenged the domain and inspired companies to strategically grow over the past decade, bringing the necessity of integrated and anonymized security for a wide array of technology from connected vehicles to optimized pricing structures or the future vehicle ownership and fleet management challenges.
The seminar will conclude with the speakers sitting on a panel and answering questions and entering into discussion with the attendees.

Sponsored by Ace Parking

Click here to read more







Back to Top