Marketing

Outstanding Marketing and Communications




DESCRIPTION OF PROGRAM addressing:
•    Program or campaign goals
•    Insights into planning process
•    Target audience
•    Details on background of the situation and/or problem the program was trying to address
•    How the program or campaign was executed
•    Evaluation of outcomes and changes to behavior
•    Results achieved, and lessons learned
•    Likelihood of the program being repeated
•    Estimated direct expense budget with high level explanation of main cost components

Assessment criteria
Applicants description (max 2500 words– bullet points are provided as an indicative guide to responses)

PROGRAM OUTCOMES (100%)
•    Professionalism of program
•    How well program achieved desired outcomes, how results measured against stated goals
•    How can the program be replicated by other organization’s successfully and/or use insights and lessons learned?
•    Did the program or campaign help educate the community about parking, facilitate better use of parking facilities or help present parking and parking professionals in a favorable light or advance the parking profession?
•    Quality of the submission (see below)

VISUALS TO DESCRIBE/ILLUSTRATE THE PROGRAM ELEMENTS (REQUIRED)
•    Upload ten with a maximum of fifteen high resolution (minimum size 1920 x 1080) JPGs or PNGs of images, PDFs of brochures, printed materials, media coverage, posters, signage etc.
•    An audio file or video (limit 3 minutes)

TOTAL POINTS = 100

DETAILS OF THE TEAM INVOLVED IN THE PROJECT
COMPANY MAKING THE SUBMISSION:
OTHER CONTRACTORS OR CONSULTANTS INVOLVED IN THE PROJECT (and details of the work undertaken by each team member):
 

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